Since 1881 the Rolex company came into being. Rolex today has thrived to own more than 20 branch offices in major city all over the world. And the annual output reached 800 thousand, as the Swiss watch industry leader at the same time. Why Rolex excels other watches which is much more expensive in fame? What is the secrets of Rolex success? Is that Rolex constantly self-innovation? The answer is precisely On the contrary, not innovation, but old-fashioned.
In addition to Rolex Oyster series and Perpetural Series in 1926 and 1931 respectively, Rolex released the world’s first automatic conversion date and calendar display watches in 1945. On the way of new brand, Rolex makes no other further. Today in the market of Rolex watches, the classic watches are still maketable. That is to say, so far, Rolex’s latest models firstly designed watch is still 53 years ago. And Rolex Oyster Perpetural Series Replica Watches are very well sold.
Why are people willing to buy out-of-date watches? Because Rolex has never announced that the watch is outdated. All the watches are on sale up to now just very little change in style. So for Rolex, every style of the watch are still in fashion. Those who bought it years ago will still feel proud, because the one he bought is still selling well on the market and they are not even devalued. By sticking to the original eidos, the Rolex Oyster Perpetural Series Copy Watches is prevailing today.